Friday Find #19: Outnumbered parent parking We pulled up to this message outside a taco joint in Arkansas that obviously gets it … This parking sign could’ve just said, “Reserved for parents with small children.” But that’s simply how you describe your target audience – not how you reach them. The takeaway? If you really want your message to connect with customers, it has to say, “We see you, and we know what you’re going … [Continue reading]
Sales Messaging
If your doctor used your B2B sales deck
When was the last time your doctor walked into the exam room, opened up a PowerPoint deck, and started the conversation with, “I went to Johns Hopkins for medical school, did my rotations at Stanford, and have been treating rare diseases for 20 years. My patients include everyone from busy professionals to young families to geriatrics. And here are some of their pictures …” It’s never about the doctor. I’ve had knee surgery (three times … [Continue reading]
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