Friday Find #20: ETA? Right now. We spotted Amazon rolling down the street and instantly got the message … The side of this van could’ve just said, “Prime”. But that would’ve been a missed opportunity. The takeaway? If you really want to drive home your value, look for ways to message that value in the very moment you’re delivering it – when the van pulls up, the email pops in, the support call ends, the … [Continue reading]
Sales Messaging
If your doctor used your B2B sales deck
When was the last time your doctor walked into the exam room, opened up a PowerPoint deck, and started the conversation with, “I went to Johns Hopkins for medical school, did my rotations at Stanford, and have been treating rare diseases for 20 years. My patients include everyone from busy professionals to young families to geriatrics. And here are some of their pictures …” It’s never about the doctor. I’ve had knee surgery (three times … [Continue reading]
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