You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
Marketing Message
Friday Finds: Quick takes on hardworking messages found in the wild
Friday Find #39 The splurgiest way to save We were pushing the cart through our local Whole Foods when this sign stopped us in our tracks … The sign could’ve just said “Treat yourself” or “Save money.” But someone thought, why not say both? Coming from a company that isn’t exactly known for its everyday low prices, the irony turned out to be delicious. Especially when topped with a word like “splurgiest.” The takeaway? Look for opportunities … [Continue reading]
Avoid the Guesswork Gap
One of our clients is a leading provider of workforce mobility. But what on earth is workforce mobility? Unless you’re in the industry, you could be thinking mobile phones … or travel management … or vehicle fleets … or who knows what else. For the prospect that’s never met you before (or for meetings with lots of different stakeholders), a generic term like “workforce mobility” can open up a Guesswork Gap. When your message falls … [Continue reading]
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