You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
Marketing Message
Friday Finds: Quick takes on hardworking messages found in the wild
Friday Find #35: Opportunity Rings We rolled up to this message at the drive thru, and it’s still ringing in our ears … This window sticker could’ve just said, “Opportunity knocks.” But what a missed opportunity that would have been. Instead, someone turned a basic hiring announcement into an appealing and well-branded recruiting message. The takeaway? Never miss an opportunity to tie even your most ordinary, everyday communications back to your brand. Friday Find #34: My buddy … [Continue reading]
Avoid the Guesswork Gap
One of our clients is a leading provider of workforce mobility. But what on earth is workforce mobility? Unless you’re in the industry, you could be thinking mobile phones … or travel management … or vehicle fleets … or who knows what else. For the prospect that’s never met you before (or for meetings with lots of different stakeholders), a generic term like “workforce mobility” can open up a Guesswork Gap. When your message falls … [Continue reading]
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