You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
Marketing Message
Friday Finds: Quick takes on hardworking messages found in the wild
![Security Question What was your first stuffed animal's middle name? Don't lose them at login. Customer Identity Cloud Okta](https://pitchmaps.com/wp-content/uploads/2023/05/Stuffed_animal_middle_name-340x170.png)
Friday Find #23: What was your first stuffed animal’s middle name? We spotted this message at the airport and couldn’t just let it fly by … The message could’ve just asked, “What was the name of your high school mascot?” But that wouldn’t capture the you’ve-got-to-be-kidding-me frustration people feel every time they get stopped by yet another security question. The takeaway? If you’re trying to get buyers to reject the status quo, all it takes is a … [Continue reading]
Are you writing like a robot?
![](https://pitchmaps.com/wp-content/uploads/2023/05/robot-340x170.png)
Too much of the sales and marketing messaging in the B2B world is just plain robotic. It’s stiff, predictable, and packed with “corporate speak”. You feel like you’ve heard it all before … and you have. Which is why so much of it gets ignored. So, I decided to try an experiment: I would see if an actual robot could come up with something better (looking at you, ChatGPT). Getting emotional about B2B messaging I … [Continue reading]
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