What happens when you find your message?
Gabe Krajicek (CEO, Kasasa) describes how the sales team was able to “generate real results very quickly” with their new go-to-market message. He says, “We’ve had a dramatic improvement in conversions.” (PE firm: The Riverside Company)
Charlotte Baker (Co-Founder & CEO, Digital Hands) talks about struggling to get heard in “in a very noisy market with competitors that said some similar things” – then getting a compelling new message in the form of “a deliverable that we could execute on the next day.” (PE firm: Fulcrum Equity Partners)
A.C. Evans (Co-Founder & CEO, Drips) points out how “You have to have a razor sharp message” and how valuable it was to get their own new brand message “broken down in a really, really thoughtful document that just showed us exactly what to do, when to do it, how to do it.” (PE firm: Accel-KKR)
Tom Ormondroyd (CEO, Vastian) says, “You can’t just go with a firm that’s going to do your website, and do your messaging, and do your digital marketing. Nobody is good at everything. The jack-of-all-trades, master-of-none scenario. This is a skill, and that’s why I went with PitchMaps.” He says, “it’s paid itself off in spades.” (PE firm: Silversmith Capital Partners)
Nick Manolis (CEO, GAN Integrity) talks about doing brand message work with a firm that made him feel, “I think they knew more about my business than I did!” The result, he says, “was all good stuff, things that I could use. Everything that they touched and everything that they delivered … was ready for primetime.” (PE firm: Edison Partners)
Joe Dougherty (CEO, Epika Fleet Services) explains how, “In four words, PitchMaps has encompassed everything that we face on a day-to-day basis.” He says, “This isn’t a fluff exercise. … It’s become real for us across the entire company.” (PE firm: Trivest)
Patrick Fingles (CEO, Leap) explains how “super practical” their new messaging is and how, consequently, “we have sales reps that are delivering results sooner.” He says, “I think marketing really appreciates it … I think sales really appreciates it … it touches everybody.” (PE firm: Nexa Equity)
Melissa Wong (CEO & Co-Founder, Zipline) points out how “the sales team was able to cut through the clutter more effectively” with her company’s new messaging. She says, “It definitely enabled a cohesion across the company in terms of what we solve for, what we do, our competitive advantage.”
Chris Allen (SVP of Marketing, Heartland) talks about the challenge of narrative sprawl at a Fortune 500, how their new message has given everyone something to get behind, and how it’s impacting both employee and customer retention.
Kurt Bratton (CEO, TurnPoint Services) shares how the core message created when his company had only 200 employees “still works … works everywhere … and works all the time” – even after scaling to nearly 7,000 employees. “Nothing endures like that,” says Kurt. (PE firm: Trivest)
Jason Kurtz (CEO, Basware) explains what happened when a Finnish fintech with 1,300 people across the world found its core message. Customers took notice, candidates reached out, and now “bookings are up over 60%.” (PE firm: Accel-KKR)
Michael McNair (Founder & CEO, Yes Energy) points out the impact of giving everyone in his company a core message to drive conversations “around this central set of things that really matter.” He says, “I wish I had done it many years before.” (PE firm: Accel-KKR)
Norm Happ (CEO, Veryon) talks about the need for a concrete, succinct message to bring together three acquisitions and a large portfolio of products. Thanks to their new message, they “can now get to the lightbulb moment a lot faster” with customers. (PE firm: Accel-KKR)
Dan Burkhart (Co-Founder & CEO, Recurly) describes how surprised he was by the outcome of the PitchMaps engagement, having worked with a lot of different creative firms before. “Whatever they did in their internal process was magic.” (PE firm: Accel-KKR)
Todd Ablowitz (Co-CEO, Infinicept) talks about struggling to explain what you do when you’re “a niche, within a niche, within a niche, within payments.” After seeing the new messaging, their CFO said, “We could’ve spent double, and it would have been worth it.” (PE firm: MissionOG)
Debbie Schultz (CEO, Totem) discusses the impact of working with PitchMaps – how it was “one of the best business decisions we’ve ever made” and that “ROI is out of the ballpark.”
Sanjay Shah (CEO, Vistex) talks about recasting their pitch after having grown to over 1,600 employees and 20+ years in the business. When the leadership team first saw their new message, “there was stunned silence ….” (PE firm: Accel-KKR)
Jim Byrnes (CEO, Blue Ridge) describes how their new messaging helped them double the business in two years by enabling them to rise above the noise in the marketplace. (VC firm: Vocap Investment Partners)
Gary Barker (CEO, Reapit) explains how PitchMaps helped relaunch his company with a strong, simple message that accelerated organic growth. (PE firm: Accel-KKR)
Mark Kopcha (CEO, Revegy) explains how their new go-to-market message helped increase social media engagement rates by 10X and double their customer base. (Investor: Riverside Acceleration Capital)
Don Doster (CEO, GoPivot) describes how their new message helped shorten their growth curve, land their biggest customer, and unite two companies post merger. (PE firm: Fulcrum Equity Partners)
Ben Balsley (CEO, Onepath) talks about how PitchMaps helped his company find its message after recent M&A activity had turned three very different companies into one. (PE firm: Trivest)
Bo Hagler (CEO, LiveSource) talks about how their new message helped them speed up the sales cycle, boost the pipeline by 155%, and even impress their Gartner analyst. (PE firm: Fulcrum Equity Partners)