What happens when you find your message
Chris Allen (SVP of Marketing, Heartland) talks about the challenge of narrative sprawl at a Fortune 500, how their new message has given everyone something to get behind, and how it’s impacting both employee and customer retention.
Kurt Bratton (CEO, TurnPoint Services) shares how the core message created when his company had only 200 employees “still works … works everywhere … and works all the time” – even after scaling to nearly 7,000 employees. “Nothing endures like that,” says Kurt. (PE firm: Trivest)
Jason Kurtz (CEO, Basware) explains what happened when a Finnish fintech with 1,300 people across the world found its core message. Customers took notice, candidates reached out, and now “bookings are up over 60%.” (PE firm: Accel-KKR)
Norm Happ (CEO, Veryon) talks about the need for a concrete, succinct message to bring together three acquisitions and a large portfolio of products. Thanks to their new message, they “can now get to the lightbulb moment a lot faster” with customers. (PE firm: Accel-KKR)
Dan Burkhart (Co-Founder & CEO, Recurly) describes how surprised he was by the outcome of the PitchMaps engagement, having worked with a lot of different creative firms before. “Whatever they did in their internal process was magic.” (PE firm: Accel-KKR)
Todd Ablowitz (Co-CEO, Infinicept) talks about struggling to explain what you do when you’re “a niche, within a niche, within a niche, within payments.” After seeing the new messaging, their CFO said, “We could’ve spent double, and it would have been worth it.” (PE firm: MissionOG)
Debbie Schultz (CEO, Totem) discusses the impact of working with PitchMaps – how it was “one of the best business decisions we’ve ever made” and that “ROI is out of the ballpark.”
Sanjay Shah (CEO, Vistex) talks about recasting their pitch after having grown to over 1,600 employees and 20+ years in the business. When the leadership team first saw their new message, “there was stunned silence ….” (PE firm: Accel-KKR)
Jim Byrnes (CEO, Blue Ridge) describes how their new messaging helped them double the business in two years by enabling them to rise above the noise in the marketplace. (VC firm: Vocap Investment Partners)
Gary Barker (CEO, Reapit) explains how PitchMaps helped relaunch his company with a strong, simple message that accelerated organic growth. (PE firm: Accel-KKR)
Mark Kopcha (CEO, Revegy) explains how their new go-to-market message helped increase social media engagement rates by 10X and double their customer base. (Investor: Riverside Acceleration Capital)
Don Doster (CEO, GoPivot) describes how their new message helped shorten their growth curve, land their biggest customer, and unite two companies post merger. (PE firm: Fulcrum Equity Partners)
Ben Balsley (CEO, Onepath) talks about how PitchMaps helped his company find its message after recent M&A activity had turned three very different companies into one. (PE firm: Trivest)
Bo Hagler (CEO, LiveSource) talks about how their new message helped them speed up the sales cycle, boost the pipeline by 155%, and even impress their Gartner analyst. (PE firm: Fulcrum Equity Partners)