Too much of the sales and marketing messaging in the B2B world is just plain robotic. It’s stiff, predictable, and packed with “corporate speak”. You feel like you’ve heard it all before … and you have. Which is why so much of it gets ignored. So, I decided to try an experiment: I would see if an actual robot could come up with something better (looking at you, ChatGPT). Getting emotional about B2B messaging I … [Continue reading]
About Alice Matherne
Alice Matherne is an Associate Writer/Strategist at PitchMaps. Her passion for distilling complex ideas into compelling messaging was fueled by a degree in anthropology and two years teaching high school English with Teach for America before she dived into the business world. When she’s not writing, you can find her keeping her cats out of trouble or working towards her goal of visiting all of America’s national parks with her husband.