What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]
Friday Finds 2023: Quick takes on hardworking messages found in the wild
Friday Find #14: Walkin’ in a pepperminty land We came across this message in a not-so-snowy drive-thru, and now we can’t stop singing it … This sign could’ve just said, “Our seasonal drinks are in.” But you wouldn’t spend the rest of the day singing a message like that. The takeaway? If you can tie your message to a familiar theme that’s already in your customer’s mind (a song, an idiom, a movie title, anything), … [Continue reading]
Why B2B CMOs have got to be kidding
You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
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