What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]
Friday Finds: Quick takes on hardworking messages found in the wild
![Security Question What was your first stuffed animal's middle name? Don't lose them at login. Customer Identity Cloud Okta](https://pitchmaps.com/wp-content/uploads/2023/05/Stuffed_animal_middle_name-340x170.png)
Friday Find #23: What was your first stuffed animal’s middle name? We spotted this message at the airport and couldn’t just let it fly by … The message could’ve just asked, “What was the name of your high school mascot?” But that wouldn’t capture the you’ve-got-to-be-kidding-me frustration people feel every time they get stopped by yet another security question. The takeaway? If you’re trying to get buyers to reject the status quo, all it takes is a … [Continue reading]
Why B2B CMOs have got to be kidding
![](https://pitchmaps.com/wp-content/uploads/2023/07/surprised-businesswoman-bw-340x170.png)
You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
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