Friday Find #38: Like it never even happened We saw this message parked outside someone’s home and knew everything would be alright … This truck could’ve just said “superior restoration services”. But no one suffering the after-effects of fire or water damage wants to hear about your superior services. They just want their life back. The takeaway? Focus on what customers want to hear about first. Is it your solution (even if it is AI-enabled, impressively comprehensive, customer-focused, … [Continue reading]
The Missing Core Message: What it’s doing to your business
What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]
Why B2B CMOs have got to be kidding
You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
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