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The Missing Core Message: What it’s doing to your business

By John Reed Leave a Comment

What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: B2B Marketing, B2B sales, Core Message, Messaging and Positioning, Strategic Message

Friday Finds 2023: Quick takes on hardworking messages found in the wild

By PitchMaps Leave a Comment

Pumpkin spice oil changes are back!

Friday Find #11: Pumpkin spice oil changes are back! We spotted this message on a road trip through Indiana, and since we always brake for great messaging, we had to stop and snap this pic … The sign could’ve just said, “Oil change special.” But nobody makes a U-turn for a sign like that. The takeaway? If you want to stop sounding like everyone else in your industry, then start looking outside it for your … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Marketing Message, Messaging and Positioning, Sales Messaging, Selling

Why B2B CMOs have got to be kidding

By Stephanie Dazey Leave a Comment

You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: B2B Marketing, B2B Messaging, Marketing Message

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Articles

  • The Missing Core Message: What it’s doing to your business
  • Why B2B CMOs have got to be kidding
  • Friday Finds 2023: Quick takes on hardworking messages found in the wild
  • Are you writing like a robot?

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