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Friday Finds 2023: Quick takes on hardworking messages found in the wild

By PitchMaps Leave a Comment

Bontrager / Wavecel You only get one brain

Friday Find #4: You only get one brain We ran headfirst into this message at the bike shop, and it stopped us in our tracks … This poster could’ve just said, “We make quality bike helmets.” But people tend to shrug off a “look at my product” message. There’s no emotion in it. And nothing to make your buyers stop and think. The takeaway? Don’t just talk about what you do – talk about why … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Marketing Message, Messaging and Positioning, Sales Messaging, Selling

One thing to ask before your sales kickoff next month

By John Reed Leave a Comment

Sales kickoff auditorium

Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Sales Enablement, Sales Kickoff, Sales Training, Selling

Three things to give a prospect who isn’t interested in your message

By John Reed 6 Comments

Sales professional selling to prospect

It happened. I agreed to meet with a sales professional because he dropped the right name when reaching out to me. Nice guy. Very smart. But it was an uphill climb for both of us. Even though I fit his buyer profile, I really had no interest in his product. I was an unqualified lead. We’ve all been there, and I felt bad for the guy. Here are three things I wish he had given … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Sales Conversation, Sales Message, Sales Presentation, Selling

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Articles

  • Friday Finds 2023: Quick takes on hardworking messages found in the wild
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