Friday Find #23: What was your first stuffed animal’s middle name? We spotted this message at the airport and couldn’t just let it fly by … The message could’ve just asked, “What was the name of your high school mascot?” But that wouldn’t capture the you’ve-got-to-be-kidding-me frustration people feel every time they get stopped by yet another security question. The takeaway? If you’re trying to get buyers to reject the status quo, all it takes is a … [Continue reading]
Selling
One thing to ask before your sales kickoff next month
Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]
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