Friday Find #37: Sticky messaging in a jam jar We picked up this tasteful message at breakfast and wanted to spread the word … This jam jar could’ve just said, “High fruit content.” But a message like that is too easy to overlook. Instead, someone used a double meaning to create both a literal product description (it’s jam, packed with fruit) and a short, sweet differentiator (it’s jam-packed with fruit). The takeaway? Sometimes, a little clever wordplay … [Continue reading]
Selling
One thing to ask before your sales kickoff next month
Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]
Three things to give a prospect who isn’t interested in your message
It happened. I agreed to meet with a sales professional because he dropped the right name when reaching out to me. Nice guy. Very smart. But it was an uphill climb for both of us. Even though I fit his buyer profile, I really had no interest in his product. I was an unqualified lead. We’ve all been there, and I felt bad for the guy. Here are three things I wish he had given … [Continue reading]
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