Friday Find #14: Walkin’ in a pepperminty land We came across this message in a not-so-snowy drive-thru, and now we can’t stop singing it … This sign could’ve just said, “Our seasonal drinks are in.” But you wouldn’t spend the rest of the day singing a message like that. The takeaway? If you can tie your message to a familiar theme that’s already in your customer’s mind (a song, an idiom, a movie title, anything), … [Continue reading]
Selling
One thing to ask before your sales kickoff next month
Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]
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