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Friday Finds 2023: Quick takes on hardworking messages found in the wild

By PitchMaps Leave a Comment

Walkin’ in a pepperminty land Iced Coffee Milkshake Frosted Coffee Seasonal Peppermint

Friday Find #14: Walkin’ in a pepperminty land We came across this message in a not-so-snowy drive-thru, and now we can’t stop singing it … This sign could’ve just said, “Our seasonal drinks are in.” But you wouldn’t spend the rest of the day singing a message like that. The takeaway? If you can tie your message to a familiar theme that’s already in your customer’s mind (a song, an idiom, a movie title, anything), … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Marketing Message, Messaging and Positioning, Sales Messaging, Selling

One thing to ask before your sales kickoff next month

By John Reed Leave a Comment

Sales kickoff auditorium

Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Sales Enablement, Sales Kickoff, Sales Training, Selling

Three things to give a prospect who isn’t interested in your message

By John Reed 6 Comments

Sales professional selling to prospect

It happened. I agreed to meet with a sales professional because he dropped the right name when reaching out to me. Nice guy. Very smart. But it was an uphill climb for both of us. Even though I fit his buyer profile, I really had no interest in his product. I was an unqualified lead. We’ve all been there, and I felt bad for the guy. Here are three things I wish he had given … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Sales Conversation, Sales Message, Sales Presentation, Selling

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  • The Missing Core Message: What it’s doing to your business
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  • Friday Finds 2023: Quick takes on hardworking messages found in the wild
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