Friday Find #36: What Coke’s giant World Cup billboard teaches B2B brands We spotted this message at a World Cup event and thought it was really refreshing … This giant sign could’ve just said, “Coca-Cola.” But that’s not a message – it’s a name. So instead of paying big bucks for logo placement alone, someone decided to tell a story. The takeaway? Whether you’re sponsoring the world’s largest sporting event or a B2B trade show, your name … [Continue reading]
Selling
One thing to ask before your sales kickoff next month
Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]
Three things to give a prospect who isn’t interested in your message
It happened. I agreed to meet with a sales professional because he dropped the right name when reaching out to me. Nice guy. Very smart. But it was an uphill climb for both of us. Even though I fit his buyer profile, I really had no interest in his product. I was an unqualified lead. We’ve all been there, and I felt bad for the guy. Here are three things I wish he had given … [Continue reading]
- 1
- 2
- 3
- 4
- Next Page »