PitchMaps helps CEOs and PE firms find a more compelling go-to-market message for their companies – so they can drive organic revenue growth, increase employee engagement, and win higher valuations from investors.
So, this is what we do
We’re a consulting firm that helps Fortune 500s / Global 2000s and mid-market companies find their message – and put it into words that their sales and marketing teams can use every day. This whole thing works because the message is built on in-depth, qualitative research, simple frameworks, and proven methodologies.
Here’s our three-step process:
Step 1
Uncovery™
Uncover your Cause
Drill down to your real differentiators. Identify your positioning. Get to the heart of what you need to be known for. Capture all this in a customer-centric “Cause” that reflects your core purpose and becomes your rally cry.
Step 2
PitchMap™
Put your Cause into words
Create your Core Pitch. Map it to spoken, written, and visual customer touchpoints. Support it with compelling Scripts, Stories, and Sayings. Use this to drive your sales conversations and marketing communications.
Step 3
Activation
Put your words into action
Create an action plan – literally, a series of checklists – to help your leadership team align your organization around your Cause, get everyone on message, and get the message out in the marketplace.
*Findings from a CSO Insights survey of companies with world-class sales messaging
When you and your competitors are saying so many of the same things, it’s hard to tell you apart.
By reframing your messaging around your Cause, we elevate the conversation from the solutions you offer … to the calling you serve. This naturally brings more authenticity and passion into your marketing messages. Your people get more excited about telling your story. And your customers and prospects have something more meaningful to remember you for. Sure, you still need to describe your solutions. But framing them inside your Cause makes them more valuable. Competitors may copy your service offerings or technologies. But no one can can copy your Cause.
“It’s not what you make (i.e., your products and services), it’s what you stand for.”
— Jim Collins, Author of Good to Great
Findings:
Organizations driven by purpose and values outperformed their competitors by six to one.
— According to Jim Collins & Jerry Porras, authors of Built To Last
Organizations focused on improving people’s lives through their higher purpose [their Cause] grew 3X faster than their competitors.
— According to Millward Brown Optimor’s 10-year growth study of over 50,000 brands (in partnership with Jim Stengel “Grow”)
Salespeople driven by a sense of purpose wildly outperformed those driven by quotas.
— According to McLeod & More in a six-month study of top-performing salespeople
Why PitchMaps?
Well, for one thing, it’s time someone put as much specialist expertise, rigor, and creativity into your B2B sales message as top ad agencies put into things like consumer ads and TV spots.
You need a specialist.
That’s why we’re a boutique consulting firm that only does one thing: we find your message. And we do it every day for clients with some of the most complex messaging challenges out there – in industries like financial services, high tech, manufacturing, and others. Many are companies that have been through M&A activity or other changes and are struggling to find a clear, unified message.
You need the rigor.
You can’t always come up with an effective sales message just by taking the executive team away for a weekend (or locking writers in a room to see what comes out). You’ve got to dig deeper and take a more rigorous, evidence-based approach to message development.
You need the creative multiplier.
Even in the B2B world, you’re still talking to a human. They laugh and cry at the same things that B2C consumers do. So, you’ve got to go for the heart as well as the head – otherwise you’ll just end up creating more noise in the marketplace. This is the “art” part of the art and science equation. And for us, it’s built on many years of collective advertising and branding experience.
A word from our clients …
“Keep fixing my companies”
— Partner, Lower Middle-Market PE Firm
“It looks like you’ve been working at [our company] for 20 years to come up with these messages … it’s very impressive”
— CEO, PE-Backed Oil & Gas Pipeline Services Company
“It’s great. It’s great. It’s great.”
— Divisional CEO, European Global 500 Company
“I think our new branding strategy is absolutely brilliant and will serve us well into the future”
— CEO, Fortune 500 Insurance Company
“It really was the best consulting I’ve ever had – by a wide margin”
— Chairman, Consulting Firm & Author, New York Times Business Best Seller
“You nailed the Cause … I believe it’s a good representation of all of our offerings under one umbrella. I specifically like the tagline …”
— EVP Client Services, PE-Backed National IT Services Company
“You really go for the cause … that’s a very different approach”
— CMO & Operating Principal, Leading Tech-Focused Private Equity Firm
“Everyone loves it”
— Vice President, Fortune 200 Global Payments Technology Company
“Such great work”
— VP Corporate Marketing, Fortune 1000 Fintech Company
“It’s shortened the growth curve”
— CEO, Private Equity Backed Technology Company
“0.5X–1.5X” (Estimated impact on exit multiples)
— Managing Partner, Middle-Market Private Equity Firm
“This is just killer, guys – it’s absolutely killer. … It just takes it up to such a nice, simplified, relatable level. This really helps elevate the story.”
— CMO, Global Business Services Company
“Probably the best marketing investment I’ve ever made”
— CEO, Cloud Software Company
“I like the simplicity”
— CEO, PE-Backed International Legal Services Company
“I am thrilled with the direction of this and have had several palm-smacking ‘why didn’t I think of that’ moments”
— Founder & Principal, Healthcare Consulting & Training Firm
“PitchMaps [has] a tremendous knack for taking a complicated business story and turning it into a clear, easy-to-understand (and deliver) message that translates really well to both internal and external audiences”
— Marketing Director, Fortune 500 Financial Services Company
“Thank you for leading us to such a wonderful brand … and launch”
— CEO, Private Equity Backed B2B Software & Services Company
PitchMaps was founded by a team of three messaging experts with 45+ years combined experience helping companies communicate their value more clearly. We work with clients across the US and internationally. These are Fortune 500s / Global 2000s and mid-market companies facing new competition, mergers and acquisitions, shifting markets, new opportunities, sales and marketing alignment issues, and more.
“We weren’t supposed to be doing this”
This whole thing got started back when we had a creative services agency. We were supposed to be focusing on websites, brochures, ad campaigns, and the like. But, before we could even think about their marketing communications, we kept finding ourselves helping clients wrangle their core messaging and positioning.
Companies found our messaging engagements so valuable that they started hiring us to do just that. They recommended us to their friends. The word spread. And the rest is history. Before we knew it, we were a new company – a consulting firm focused entirely on sales and marketing messaging. (And one where all three founders happened to have the same last name.)
Let’s talk
Ready to rethink the conversation you’re having with your market? We’d love to take a look at what you’re saying.
All you have to do is ask. +1 (404) 478-9840