What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]
Messaging and Positioning
Friday Finds: Quick takes on hardworking messages found in the wild
Friday Find #35: Opportunity Rings We rolled up to this message at the drive thru, and it’s still ringing in our ears … This window sticker could’ve just said, “Opportunity knocks.” But what a missed opportunity that would have been. Instead, someone turned a basic hiring announcement into an appealing and well-branded recruiting message. The takeaway? Never miss an opportunity to tie even your most ordinary, everyday communications back to your brand. Friday Find #34: My buddy … [Continue reading]
Steal this page from the disruptor’s playbook
We live in a world of disruptors. And they’re in every industry – from mattresses to razors to car dealers. But look at what makes them so outrageously successful. It’s more than their disruptive business models and technologies; it’s the disruptive way they talk about what they do. Companies like Casper, Harry’s, and Carvana excel at this. And here’s how they do it. How Visible disrupted me I recently had a stop-and-rethink experience when I … [Continue reading]
- 1
- 2
- 3
- 4
- Next Page »