What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]
Messaging and Positioning
Friday Finds: Quick takes on hardworking messages found in the wild
![Security Question What was your first stuffed animal's middle name? Don't lose them at login. Customer Identity Cloud Okta](https://pitchmaps.com/wp-content/uploads/2023/05/Stuffed_animal_middle_name-340x170.png)
Friday Find #23: What was your first stuffed animal’s middle name? We spotted this message at the airport and couldn’t just let it fly by … The message could’ve just asked, “What was the name of your high school mascot?” But that wouldn’t capture the you’ve-got-to-be-kidding-me frustration people feel every time they get stopped by yet another security question. The takeaway? If you’re trying to get buyers to reject the status quo, all it takes is a … [Continue reading]
Are you writing like a robot?
![](https://pitchmaps.com/wp-content/uploads/2023/05/robot-340x170.png)
Too much of the sales and marketing messaging in the B2B world is just plain robotic. It’s stiff, predictable, and packed with “corporate speak”. You feel like you’ve heard it all before … and you have. Which is why so much of it gets ignored. So, I decided to try an experiment: I would see if an actual robot could come up with something better (looking at you, ChatGPT). Getting emotional about B2B messaging I … [Continue reading]
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