Friday Find #20: ETA? Right now. We spotted Amazon rolling down the street and instantly got the message … The side of this van could’ve just said, “Prime”. But that would’ve been a missed opportunity. The takeaway? If you really want to drive home your value, look for ways to message that value in the very moment you’re delivering it – when the van pulls up, the email pops in, the support call ends, the … [Continue reading]
INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling
People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]