Friday Find #37: Sticky messaging in a jam jar We picked up this tasteful message at breakfast and wanted to spread the word … This jam jar could’ve just said, “High fruit content.” But a message like that is too easy to overlook. Instead, someone used a double meaning to create both a literal product description (it’s jam, packed with fruit) and a short, sweet differentiator (it’s jam-packed with fruit). The takeaway? Sometimes, a little clever wordplay … [Continue reading]
INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling
People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]