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Friday Finds: Quick takes on hardworking messages found in the wild

By PitchMaps Leave a Comment

Like it never even happened Servpro Cleaning. Restoration. Construction.

Friday Find #38: Like it never even happened We saw this message parked outside someone’s home and knew everything would be alright … This truck could’ve just said “superior restoration services”. But no one suffering the after-effects of fire or water damage wants to hear about your superior services. They just want their life back. The takeaway? Focus on what customers want to hear about first. Is it your solution (even if it is AI-enabled, impressively comprehensive, customer-focused, … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Marketing Message, Messaging and Positioning, Sales Messaging, Selling

INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling

By PitchMaps 2 Comments

5 Instant Whiteboards for B2B Selling

People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Infographic, Sales Presentation, Selling, Whiteboard, Whiteboard Presentation, Whiteboard Sketch, Whiteboarding

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Articles

  • The Missing Core Message: What it’s doing to your business
  • Why B2B CMOs have got to be kidding
  • Friday Finds: Quick takes on hardworking messages found in the wild
  • If your doctor used your B2B sales deck

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