Friday Find #14: Walkin’ in a pepperminty land We came across this message in a not-so-snowy drive-thru, and now we can’t stop singing it … This sign could’ve just said, “Our seasonal drinks are in.” But you wouldn’t spend the rest of the day singing a message like that. The takeaway? If you can tie your message to a familiar theme that’s already in your customer’s mind (a song, an idiom, a movie title, anything), … [Continue reading]
INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling
People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]