Friday Find #36: What Coke’s giant World Cup billboard teaches B2B brands We spotted this message at a World Cup event and thought it was really refreshing … This giant sign could’ve just said, “Coca-Cola.” But that’s not a message – it’s a name. So instead of paying big bucks for logo placement alone, someone decided to tell a story. The takeaway? Whether you’re sponsoring the world’s largest sporting event or a B2B trade show, your name … [Continue reading]
INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling
People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]