So, this is what we do
We help Fortune 500s and mid-market companies find their message and put it into words that their sales and marketing teams can use every day. This whole thing works because the message is built on in-depth, qualitative research, simple frameworks, and proven methodologies.
Here’s our three-step process:
Drill down to your real differentiators. Uncover your positioning. Get to the heart of what you need to be known for. Frame this in a customer-centric “Cause”.
Create your Core Pitch. Map it to spoken, written, and visual customer touchpoints. Support it with compelling Scripts, Stories, and Sayings.
Create an action plan – literally, a series of checklists – to help your leadership team align your organization around your Cause, get everyone on message, and get the message out in the marketplace.
When you and your competitors are saying so many of the same things, it’s hard to tell you apart.
By reframing your messaging around your Cause, we elevate the conversation from the solutions you offer … to the calling you serve. This naturally brings more authenticity and passion into your marketing messages. Your people get more excited about telling your story. And your customers and prospects have something more meaningful to remember you for. Sure, you still need to describe your solutions. But framing them inside your Cause makes them more valuable. Competitors may copy your service offerings or technologies. But no one can can copy your Cause.
“It’s not what you make (i.e., your products
and services), it’s what you stand for.”
— Jim Collins, Author of Good to Great
Organizations driven by purpose and values outperformed their competitors by six to one.
— According to Jim Collins & Jerry Porras, authors of Built To Last
Organizations focused on improving people’s lives through their higher purpose [their Cause] grew 3X faster than their competitors.
— According to Millward Brown Optimor’s 10-year growth study of over 50,000 brands (in partnership with Jim Stengel “Grow”)
Salespeople driven by a sense of purpose wildly outperformed those driven by quotas.
— According to McLeod & More in a six-month study of top-performing salespeople
Because it’s time for someone to put as much specialist expertise, rigor, and creativity into your B2B sales message as top ad agencies put into things like consumer ads and TV spots.
You need a specialist.
We’re a boutique consulting firm that only does one thing: we find your message. And we do it every day for clients with some of the most complex messaging challenges out there – in industries like financial services, high tech, manufacturing, private equity, and others.
You need the rigor.
You can’t always come up with an effective sales message just by taking the executive team away for a weekend (or locking writers in a room to see what comes out). You’ve got to dig deeper, do your homework, and take a more rigorous, evidence-based approach to message development.
You need the creative multiplier.
Even in the B2B world, you’re still talking to a human. They laugh and cry at the same things that B2C consumers do. So, you’ve got to go for the heart as well as the head – otherwise you’ll just end up creating more noise in the marketplace. This is the “art” part of the art and science equation. And for us, it’s built on many years of collective advertising and branding experience.
PitchMaps was founded by a team of three messaging experts with 45+ years combined experience helping companies communicate their value more clearly. We work with Fortune 500s and mid-market companies facing new competition, mergers and acquisitions, shifting markets, new opportunities, sales and marketing alignment issues, and more.
“We weren’t supposed to be doing this”
This whole thing got started back when we had a creative services agency. We were supposed to be focusing on websites, brochures, ad campaigns, and the like. But, before we could even think about their marketing communications, we kept finding ourselves helping clients wrangle their core message and positioning.
Companies found our messaging engagements so valuable that they started hiring us to do just that. They recommended us to their friends. The word spread. And the rest is history. Before we knew it, we were a new company – one focused entirely on sales and marketing messaging. (And one where all three founders happened to have the same last name.)
Ready to rethink the conversation you’re having with your market? We’d love to take a look at what you’re saying.
All you have to do is ask. 404 478 9840