You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
Marketing Message
Friday Finds: Quick takes on hardworking messages found in the wild
Friday Find #27: Hear the whole story We spotted this message outside a hearing aid store, and it came through loud and clear … This sign could’ve just said, “Meet with a qualified audiologist.” But messages like that are too easy to tune out. So, this company put a big wakeup call in their window instead. The takeaway? People respond when messaging creates tension between their present state (only hearing the gist) and their ideal state (hearing … [Continue reading]
Are you writing like a robot?
Too much of the sales and marketing messaging in the B2B world is just plain robotic. It’s stiff, predictable, and packed with “corporate speak”. You feel like you’ve heard it all before … and you have. Which is why so much of it gets ignored. So, I decided to try an experiment: I would see if an actual robot could come up with something better (looking at you, ChatGPT). Getting emotional about B2B messaging I … [Continue reading]
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