Friday Find #27: Hear the whole story We spotted this message outside a hearing aid store, and it came through loud and clear … This sign could’ve just said, “Meet with a qualified audiologist.” But messages like that are too easy to tune out. So, this company put a big wakeup call in their window instead. The takeaway? People respond when messaging creates tension between their present state (only hearing the gist) and their ideal state (hearing … [Continue reading]
INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling
People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]