Friday Find #29: Do something shady We came across this message on a sunny day in Phoenix and thought it was a really bright idea … This sign could’ve just said, “Plant a tree.” But language like that rarely stands out in the forest of other messaging you see every day. So this local nursery decided to highlight a key product benefit and make their call-to-action more provocative. The takeaway? If a message makes you do a … [Continue reading]
INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling
People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]