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Friday Finds: Quick takes on hardworking messages found in the wild

By PitchMaps Leave a Comment

If it spills, cry. Mayfield Whole Milk

Friday Find #30: If it spills, cry We saw this message roll by, and it’s been rolling around in our heads ever since … The side of this truck could’ve just said, “Drink Mayfield milk.” But a message like that is too predictable to be roadworthy. So this dairy decided to give its message more heart using a fresh twist on a familiar phrase. The takeaway? If you can take a relevant idiom and turn it on … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Marketing Message, Messaging and Positioning, Sales Messaging, Selling

INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling

By PitchMaps 2 Comments

5 Instant Whiteboards for B2B Selling

People remember what they see. And that goes for your sales prospects, too. It’s the science behind visual selling. That’s great, but you’re no Picasso. So what about the art side of things? No worries. All you need is a whiteboard, napkin, or business card … something to write with … and one of these five outrageously simple starting points: (1) The Wordster, (2) Numberboard, (3) Pie-licious, (4) The Lineup, and (5) X Meets Why. … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Infographic, Sales Presentation, Selling, Whiteboard, Whiteboard Presentation, Whiteboard Sketch, Whiteboarding

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Articles

  • The Missing Core Message: What it’s doing to your business
  • Why B2B CMOs have got to be kidding
  • Friday Finds: Quick takes on hardworking messages found in the wild
  • Are you writing like a robot?

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