Friday Find #29: Do something shady We came across this message on a sunny day in Phoenix and thought it was a really bright idea … This sign could’ve just said, “Plant a tree.” But language like that rarely stands out in the forest of other messaging you see every day. So this local nursery decided to highlight a key product benefit and make their call-to-action more provocative. The takeaway? If a message makes you do a … [Continue reading]
Selling
One thing to ask before your sales kickoff next month
Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]
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