Friday Find #28: The coffee your coffee wishes it tasted like We discovered this message on a chilly afternoon and instantly warmed to it … This sign could’ve just said, “Great tasting coffee.” But effective messages need more caffeine than that. So this company created an attention-grabber by showing that products can have feelings, too. The takeaway? One way to make your offering more relatable is to make it more human – if products and services were … [Continue reading]
Selling
One thing to ask before your sales kickoff next month
Hey marketing and sales leaders, it’s that time of year again. You’re getting ready for the big annual event for your sales organization. You’ve got a lot of announcements to make. There will be some new training. You’ve picked a keynote speaker. And, even though you won’t be bringing back the dancing bears, you’re determined to make a bigger splash this year than last. That’s all great. But there’s one thing to ask yourself before … [Continue reading]
- 1
- 2
- 3
- 4
- Next Page »