What if your reps have 1,400 sales assets to choose from – but no core message? According to Forrester, this really is how many sales assets the average company has. (Not to mention who-knows-how-many different marketing assets.) Even if you’re a mid-market B2B company, you probably have more sales decks, one-pagers, playbooks, and online content than your teams know what to do with. So, it’s hard to imagine anything could possibly be missing in your … [Continue reading]
Marketing & Sales Messaging
Why B2B CMOs have got to be kidding
You’d think humor would be the last thing on CMO minds right now. After all, being a CMO in 2023 is no joke. I know because I Googled it. A quick search turned up more than 7 million results dedicated to the plight of modern marketers. I didn’t read all 7 million, but I read a lot of them. It turns out that today’s C-suite marketers are up against pretty much everything. Global economic uncertainty. … [Continue reading]
Friday Finds: Quick takes on hardworking messages found in the wild
Friday Find #20: ETA? Right now. We spotted Amazon rolling down the street and instantly got the message … The side of this van could’ve just said, “Prime”. But that would’ve been a missed opportunity. The takeaway? If you really want to drive home your value, look for ways to message that value in the very moment you’re delivering it – when the van pulls up, the email pops in, the support call ends, the … [Continue reading]
- 1
- 2
- 3
- …
- 19
- Next Page »