PitchMaps

Menu ☰
Close Menu
  • Home
  • Insights
  • Impact
  • Team
  • Careers
  • Contact
  • Free Consultation

LEADERVIEW: Where customer focus is still missing in B2B marketing

By Ben Reed Leave a Comment

Debbie Qaqish PitchMaps Leaderview

In this PitchMaps Leaderview, Debbie Qaqish, author of Rise of the Revenue Marketer and Chief Strategy Officer at The Pedowitz Group, examines the customer focus issue through the lens of revenue marketing. Here are some highlights from our conversation with Debbie. PitchMaps: Tell us a little bit about your current role. Debbie Qaqish: I’m one of the principals at the Pedowitz Group. I’m currently the Chief Strategy Officer. My role is to have an ongoing … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: B2B Marketing, Core Message, Core Messaging, Messaging and Positioning

Five things I learned about sales messaging from squirmy five-year-olds

By Acree Macam Leave a Comment

Boy reading book

In the process of having a children’s book published, I’ve learned that the toughest audience in the world isn’t a CEO, a tough-as-nails VP, or a former military-turned-procurement person. It’s a squirmy five-year-old. Kindergartners don’t like to listen. They do like to interrupt. And they have an instinctive habit of turning the page before you’ve finished reading. I’ve had to adjust my writing techniques in order to wrestle this audience’s attention. And I’ve found that … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Sales Conversation, Sales Message, Sales Messaging, Sales Presentation

Watch out for these invisible deal breakers

By Ben Reed 1 Comment

Sales professional

You’ve got the perfect solution for your prospect. You’ve shown her how much it could benefit her company. And yet, you keep hearing that it’s just not the right time. Or it’s too much change. Or there’s not enough buy-in from various stakeholders. Or it’s not in the budget. Chances are, those are not the real deal killers. So, what is stopping your prospect from signing on the dotted line? Why they’re just not buying … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: B2B Marketing, Core Message, Marketing Message, Messaging and Positioning, Sales Message, Sales Messaging

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • …
  • 19
  • Next Page »

Subscribe

Read More

86 percent of value propositions

Why 86% of value propositions don’t work

Businessman leaning on whiteboard

Draw to a close (Part 1): Winning business on the whiteboard

Hey marketer… stop the lies

Five things that happen when marketers tell the truth

Paper doll chain

I think we just discovered a new sales channel. It’s called paper.

Two businessmen

How to sell big, costly, disruptive solutions. And root canals.

Connect

  • Email
  • LinkedIn
  • Twitter
  • YouTube

+1 (404) 478-9840

hello@pitchmaps.com

Articles

  • The Missing Core Message: What it’s doing to your business
  • Why B2B CMOs have got to be kidding
  • Friday Finds: Quick takes on hardworking messages found in the wild
  • Are you writing like a robot?

Subscribe

PitchMaps™ | Find Your Message

© 2024 PitchMaps / All Rights Reserved

PitchMaps
Find Your Message