I spent a few winter months of my childhood living in an 1800s watermill on a small farm in England. Inside the traditional farmhouse kitchen sat a large, blue, four-oven Aga cooker. Little did I know when I first experienced the warmth of that Aga stove that one of the most famous Madison Avenue advertising men of all time – “The Father of Advertising” – got his start in his early 20s as an Aga … [Continue reading]
Sales and Marketing Alignment
When sales thinks marketing is useless – and what to do about it
It came up in conversation at a recent industry event. I was listening to a seasoned sales professional describe the daily struggle to break into new accounts, so I asked about the support he gets from marketing. He said his technology company spends a lot of money on marketing. Yet, everything the marketing department gives him in terms of sales support is – in his words – “worthless”. It’s a trillion dollar problem. Unfortunately, his … [Continue reading]