We live in a world of disruptors. And they’re in every industry – from mattresses to razors to car dealers. But look at what makes them so outrageously successful. It’s more than their disruptive business models and technologies; it’s the disruptive way they talk about what they do. Companies like Casper, Harry’s, and Carvana excel at this. And here’s how they do it. How Visible disrupted me I recently had a stop-and-rethink experience when I … [Continue reading]
Humans. Chimps. And the B2B content marketer’s secret weapon.
One of the top three challenges B2B content marketers face this year is “producing the kind of content that engages” (according to a recent study by Content Marketing Institute and MarketingProfs). So how do you create content that drives more buyer engagement? What’s the secret? The answer is deeply rooted in human nature itself. Humans can’t ignore creativity. And neither can your customers. Think about your favorite songs, movies, and books … all highly creative, … [Continue reading]