We were on a farm in the North Georgia mountains with a group of urban hipsters talking about B2B sales messaging. PitchMaps had been asked to conduct a workshop at the sales retreat for an uber trendy, premium apparel company. Their focus? Driving new growth in the branded merchandise space. The challenge? How do you create a B2B sales message that quickly communicates value for a product costing up to 3x more than the competition? … [Continue reading]