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Why some whiteboards win, and others wane

By Ben Reed 1 Comment

Whiteboard marker cap

In 1982, Harvard Business School professors Renato Tagiuri and John Davis published an article in Family Business Review that changed the way people understand family businesses. It was based on a model they developed at Harvard in the ’70s. Until this point, there had been several attempts at explaining the family business system, but no one had cracked the code. Over 30 years later, this framework is still drawn by entrepreneurs, academics, and consultants all … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Sales Message, Sales Tool, Whiteboard, Whiteboard Presentation, Whiteboard Sketch, Whiteboarding

A sales leader’s cheat sheet for creating an instant one-sheet

By John Reed Leave a Comment

Q&A Selling

Your prospect just asked for more info on that new solution / process / whatever of yours, but you don’t have anything to send them. Don’t panic. There’s a fairly easy way to create an instant one-sheet (hey, nothing to do with writing is 100% easy). It’s based on an old writer’s trick of mine – and it’s a handy tool to keep in your sales messaging belt. Here’s the trick: whenever you have to … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Content Marketing, One-sheet, Sales Messaging, Sales Tool

I think we just discovered a new sales channel. It’s called paper.

By John Reed Leave a Comment

Paper doll chain

Our firm loves all things digital. We’re almost a 100% paperless office. Virtually everything we do lives in the cloud. I’m writing this blog post on Evernote right now and will probably edit it on my iPhone in the produce aisle of our neighborhood grocery. About the only thing I use paper for is taking notes in client meetings – and that’s only because I can’t draw diagrams fast enough on my laptop. The big … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: PitchPage, Sales Presentation, Sales Tool

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