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Draw to a close (Part 1): Winning business on the whiteboard

By Ben Reed Leave a Comment

Businessman leaning on whiteboard

One of our clients’ clients (the CIO of a Fortune 1000) recently came up to me after a meeting at a business association we’re both involved in. He had just met with his vendor (our client) over lunch and was impressed with the new way they were telling their story. What stood out to him the most? The simple little diagram they drew for him in the restaurant. It summarized their network infrastructure challenges with … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Back-of-a-Napkin Sketch, Sales Messaging, Sales Presentation, Whiteboard Presentation, Whiteboard Sketch

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