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A simple presentation hack you should’ve learned in high school math

By John Reed 4 Comments

Math teacher

It was my first job after college, and I was working as a writer for a British ad agency. I’d been asked to come up with a new campaign idea for one of our B2B clients and had developed something I was pretty excited about. However, when I presented My Big Idea to the decision-maker on the account – a smart marketing guy that I admired immensely – he wasn’t impressed. Instead, he just made … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: B2B Messaging, Marketing Message, Presentation, Sales Message, Sales Presentation

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