It’s a tall order. How do you get your overworked, always-connected, crazy-busy prospects to actually remember your value prop? Especially when it’s a complex B2B message. They’ve already got too much on their minds. How can you make your message stick? There is a secret. Scientists, politicians, authors, and academics have been using it for years. Yet, it’s so simple that it often gets overlooked in sales messaging. What’s the secret to making your complex … [Continue reading]