B2B marketers can learn a lot from the world of consumer advertising. Although they won’t admit it, B2B customers tend to make purchase decisions based on emotion – just like consumers do. Business buyers are humans, too. How can you build a message that gets past features and benefits to connect on a deeper level? Take a look at what three epic B2C brand messages can teach us… EPIC MESSAGE #1: “Built Ford Tough” Ford … [Continue reading]