We were on a farm in the North Georgia mountains with a group of urban hipsters talking about B2B sales messaging. PitchMaps had been asked to conduct a workshop at the sales retreat for an uber trendy, premium apparel company. Their focus? Driving new growth in the branded merchandise space. The challenge? How do you create a B2B sales message that quickly communicates value for a product costing up to 3x more than the competition? … [Continue reading]
A sales leader’s cheat sheet for creating an instant one-sheet
Your prospect just asked for more info on that new solution / process / whatever of yours, but you don’t have anything to send them. Don’t panic. There’s a fairly easy way to create an instant one-sheet (hey, nothing to do with writing is 100% easy). It’s based on an old writer’s trick of mine – and it’s a handy tool to keep in your sales messaging belt. Here’s the trick: whenever you have to … [Continue reading]
Three facts you must face before you can simplify your sales message
Simple is great. No one has the patience to read pages and pages of sales collateral or sit through long complicated sales presentations. But if you’re really going to simplify your sales message, there are three hard facts you will have to face first: 1. This is no time for you to be the expert. You know too much. So you’re trying to say too much. Stop it. Save your expertise for later in the … [Continue reading]