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Three B2C messaging hacks for B2B marketers

February 3, 2016 by Ben Reed Leave a Comment

B2B Marketer

On a recent flight to San Francisco, I rediscovered some great messaging hacks from the daughter and business partner of the man who “invented” positioning. I was reading her new book about the most successful consumer advertising slogans of all time. The more she talked about the techniques used to create these B2C messages, the more I thought about how well they translate to B2B messaging. The book is called Battlecry, by Laura Ries. In … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: B2B Marketing, B2B Messaging, Marketing Message, Slogans, Taglines

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