I heard it with my own ears. Right here in Nashville at SiriusDecisions’ annual summit. After surveying more than 1,000 B2B execs this year, the big brains at SiriusDecisions announced this morning that B2B buyers interact with sales reps during every phase of the buyer’s journey – yep, even during that famous first 67% of the journey that takes place digitally. So, it turns out that digital buying behaviors are not squeezing out the role … [Continue reading]