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Sales Manual

Four tips to help you crush the competition – from a 1935 sales playbook

By Josh Reed 3 Comments

Salesman winning

I spent a few winter months of my childhood living in an 1800s watermill on a small farm in England. Inside the traditional farmhouse kitchen sat a large, blue, four-oven Aga cooker. Little did I know when I first experienced the warmth of that Aga stove that one of the most famous Madison Avenue advertising men of all time – “The Father of Advertising” – got his start in his early 20s as an Aga … [Continue reading]

Filed Under: Marketing & Sales Messaging Tagged With: Messaging and Positioning, Sales and Marketing Alignment, Sales Manual, Sales Message, Sales Playbook, Sales Tips

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