Your prospect just asked for more info on that new solution / process / whatever of yours, but you don’t have anything to send them. Don’t panic. There’s a fairly easy way to create an instant one-sheet (hey, nothing to do with writing is 100% easy). It’s based on an old writer’s trick of mine – and it’s a handy tool to keep in your sales messaging belt. Here’s the trick: whenever you have to … [Continue reading]