Last year was a big one for M&A activity (a “record high”, according to The Economist*). Many of these deals made perfect sense. Some left people scratching their heads. In either case, a merger can often wreak havoc on a neatly buttoned up marketing message. If you’re running marketing or sales for one of the thousands of newly combined companies, how do you make sure your message doesn’t get lost in a whirlwind of post-merger … [Continue reading]