We were on a farm in the North Georgia mountains with a group of urban hipsters talking about B2B sales messaging. PitchMaps had been asked to conduct a workshop at the sales retreat for an uber trendy, premium apparel company. Their focus? Driving new growth in the branded merchandise space. The challenge? How do you create a B2B sales message that quickly communicates value for a product costing up to 3x more than the competition? … [Continue reading]
Don’t let your prospects go online without you
A staggering 67% of the B2B buyer’s journey now takes place online.* The very first step a new prospect takes is an online search. This doesn’t mean your flesh-and-blood sales reps are locked out of 2/3 of the buyer’s journey (that’s a marketing myth). But, it does mean that prospects will be collecting all kinds of opinions, advice, information, and misinformation online. A lot can happen during that 67% of the journey without you. Here … [Continue reading]
Humans. Chimps. And the B2B content marketer’s secret weapon.
One of the top three challenges B2B content marketers face this year is “producing the kind of content that engages” (according to a recent study by Content Marketing Institute and MarketingProfs). So how do you create content that drives more buyer engagement? What’s the secret? The answer is deeply rooted in human nature itself. Humans can’t ignore creativity. And neither can your customers. Think about your favorite songs, movies, and books … all highly creative, … [Continue reading]
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