In 1895, John Deere launched a magazine called The Furrow. It was not a typical catalogue to sell tractors, but a publication to educate farmers on how to be better at farming. The magazine took off and became one of the leading information sources in the agricultural community. Today, The Furrow is still going strong, with over 1.5 million readers around the world. It has played a significant role in John Deere’s success. Among content … [Continue reading]
The 5-Point Pitch: A simple way to create a stronger sales message
We were on a farm in the North Georgia mountains with a group of urban hipsters talking about B2B sales messaging. PitchMaps had been asked to conduct a workshop at the sales retreat for an uber trendy, premium apparel company. Their focus? Driving new growth in the branded merchandise space. The challenge? How do you create a B2B sales message that quickly communicates value for a product costing up to 3x more than the competition? … [Continue reading]
Don’t let your prospects go online without you
A staggering 67% of the B2B buyer’s journey now takes place online.* The very first step a new prospect takes is an online search. This doesn’t mean your flesh-and-blood sales reps are locked out of 2/3 of the buyer’s journey (that’s a marketing myth). But, it does mean that prospects will be collecting all kinds of opinions, advice, information, and misinformation online. A lot can happen during that 67% of the journey without you. Here … [Continue reading]
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