I was recently at a large annual event in the tech industry. While there were several big-name speakers and some very creative presentations, one stood out above the rest. Everyone was talking about it after the event. It was by the former CEO of a major insurance broker (who would have thought!). What did he do differently? He spent his entire speech – the better part of an hour – just telling stories. There was … [Continue reading]
Four lessons from 120 years of successful content marketing
In 1895, John Deere launched a magazine called The Furrow. It was not a typical catalogue to sell tractors, but a publication to educate farmers on how to be better at farming. The magazine took off and became one of the leading information sources in the agricultural community. Today, The Furrow is still going strong, with over 1.5 million readers around the world. It has played a significant role in John Deere’s success. Among content … [Continue reading]
The 5-Point Pitch: A simple way to create a stronger sales message
We were on a farm in the North Georgia mountains with a group of urban hipsters talking about B2B sales messaging. PitchMaps had been asked to conduct a workshop at the sales retreat for an uber trendy, premium apparel company. Their focus? Driving new growth in the branded merchandise space. The challenge? How do you create a B2B sales message that quickly communicates value for a product costing up to 3x more than the competition? … [Continue reading]
- « Previous Page
- 1
- …
- 5
- 6
- 7
- 8
- 9
- Next Page »