# PitchMaps

> Strategic Narratives & Positioning


## Pages

- [Consultation](https://pitchmaps.com/consultation/)
- [Privacy Policy](https://pitchmaps.com/privacy-policy/)
- [](https://pitchmaps.com/assessment/)
- [Team](https://pitchmaps.com/team/)
- [Impact](https://pitchmaps.com/impact/)
- [Careers](https://pitchmaps.com/careers/)
- [Contact](https://pitchmaps.com/contact/)
- [Insights](https://pitchmaps.com/insights/)
- [Home](https://pitchmaps.com/)


## Posts

- [The Missing Core Message: What it’s doing to your business](https://pitchmaps.com/the-missing-core-message-what-its-doing-to-your-business/)
- [Why B2B CMOs have got to be kidding](https://pitchmaps.com/why-b2b-cmos-have-got-to-be-kidding/)
- [Friday Finds: Quick takes on hardworking messages found in the wild](https://pitchmaps.com/friday-finds-quick-takes-on-hardworking-messages-found-in-the-wild/)
- [If your doctor used your B2B sales deck](https://pitchmaps.com/if-your-doctor-used-your-b2b-sales-deck/)
- [Steal this page from the disruptor’s playbook](https://pitchmaps.com/steal-page-from-disruptors-playbook/)
- [Avoid the Guesswork Gap](https://pitchmaps.com/avoid-guesswork-gap/)
- [Bring a villain to your next pitch](https://pitchmaps.com/bring-a-villain-to-your-next-pitch/)
- [Five best practices that are killing your pitch](https://pitchmaps.com/five-best-practices-killing-your-pitch/)
- [LEADERVIEW: Where customer focus is still missing in B2B marketing](https://pitchmaps.com/leaderview-where-customer-focus-is-still-missing-in-b2b-marketing/)
- [Five things I learned about sales messaging from squirmy five-year-olds](https://pitchmaps.com/sales-messaging-squirmy-five-year-olds/)
- [Watch out for these invisible deal breakers](https://pitchmaps.com/watch-for-invisible-deal-breakers/)
- [How to gently tell a prospect their existing solution needs to go](https://pitchmaps.com/how-to-tell-prospect-their-existing-solution-needs-to-go/)
- [A simple presentation hack you should’ve learned in high school math](https://pitchmaps.com/simple-presentation-hack-you-shouldve-learned-in-high-school-math/)
- [Oh no! Turns out negative sales messages get positive results.](https://pitchmaps.com/negative-sales-messages-get-positive-results/)
- [Three B2C messaging hacks for B2B marketers](https://pitchmaps.com/b2c-messaging-hacks-for-b2b-marketers/)
- [When bad news happens to good marketing messages](https://pitchmaps.com/bad-news-good-marketing-messages/)
- [Four tips to help you crush the competition – from a 1935 sales playbook](https://pitchmaps.com/tips-to-crush-the-competition-from-a-1935-sales-playbook/)
- [What to do when a merger makes a mess of your message](https://pitchmaps.com/when-merger-makes-mess-of-message/)
- [One thing to ask before your sales kickoff next month](https://pitchmaps.com/one-thing-to-ask-before-sales-kickoff/)
- [What to do when your competitors are all screaming for attention](https://pitchmaps.com/when-competitors-are-screaming-for-attention/)
- [LEADERVIEW: A CMO’s advice to young marketers](https://pitchmaps.com/leaderview-a-cmos-advice-to-young-marketers/)
- [How to explain what you do in eight seconds or less](https://pitchmaps.com/explain-what-you-do-in-eight-seconds/)
- [Hedgehogs, chasms, and how to make your complex message stick](https://pitchmaps.com/how-to-make-your-complex-message-stick/)
- [The one question we get asked most often](https://pitchmaps.com/one-question-we-get-asked-most/)
- [How to turn your company’s big weakness into its best selling point](https://pitchmaps.com/turn-your-companys-weakness-into-selling-point/)
- [Three instant reactions to SiriusDecisions’ new buyer’s journey findings](https://pitchmaps.com/siriusdecisions-new-buyers-journey-findings/)
- [The one lesson every B2B marketer can learn from Tesla](https://pitchmaps.com/lesson-b2b-marketer-tesla/)
- [Five things that don’t keep your prospects up at night (Hint: they’re in your capabilities deck)](https://pitchmaps.com/things-that-dont-keep-prospects-up-at-night/)
- [When sales thinks marketing is useless – and what to do about it](https://pitchmaps.com/when-sales-thinks-marketing-is-useless/)
- [For Google’s head of marketing, it’s still all about the message](https://pitchmaps.com/googles-head-of-marketing-all-about-message/)
- [Three things to give a prospect who isn’t interested in your message](https://pitchmaps.com/prospect-isnt-interested-in-message/)
- [Why some whiteboards win, and others wane](https://pitchmaps.com/why-some-whiteboards-win/)
- [INFOGRAPHIC: 5 Instant Whiteboards for B2B Selling](https://pitchmaps.com/infographic-5-whiteboards-b2b-selling/)
- [Avoid the parrot (7 do’s and don’ts for B2B selling)](https://pitchmaps.com/avoid-parrot-b2b-selling/)
- [McKinsey study shows why customers don’t like your message](https://pitchmaps.com/mckinsey-shows-why-customers-dont-like-your-message/)
- [It’s official. Your employees aren’t telling the truth about your brand.](https://pitchmaps.com/employees-arent-telling-truth-about-brand/)
- [How to pitch to Warren Buffett](https://pitchmaps.com/how-to-pitch-to-warren-buffett/)
- [Three epic B2C brand messages. And lessons for the B2B marketer.](https://pitchmaps.com/three-epic-b2c-brand-messages/)
- [Break the “Curse of Knowledge” before it kills your pitch](https://pitchmaps.com/break-curse-of-knowledge/)
- [How to answer tough questions in your next B2B sales pitch](https://pitchmaps.com/answer-tough-questions-b2b-sales-pitch/)
- [How to sell to a visual learner (without overdoing the visuals)](https://pitchmaps.com/how-to-sell-visual-learner/)
- [Watch what happens if you tell prospects they’re on the wrong plane](https://pitchmaps.com/tell-prospects-wrong-plane/)
- [Why your content marketing needs to make a U-turn](https://pitchmaps.com/why-content-marketing-needs-u-turn/)
- [How to unlock the selling power of your company’s knowledge](https://pitchmaps.com/unlock-selling-power-companys-knowledge/)
- [Sell more by offering less (six reasons to specialize)](https://pitchmaps.com/sell-more-by-offering-less/)
- [How to pitch to very senior executives (a 10-point checklist)](https://pitchmaps.com/how-to-pitch-senior-executives/)
- [Don’t be another voice in the Competitors Chorus](https://pitchmaps.com/dont-be-voice-in-competitors-chorus/)
- [How to craft a compelling story for any sales conversation](https://pitchmaps.com/craft-story-for-sales-conversation/)
- [Is it time to throw away your slides and tell more stories?](https://pitchmaps.com/tell-more-stories/)
- [Try this one-question test to gauge the appeal of your content](https://pitchmaps.com/one-question-test-of-content/)
- [Four lessons from 120 years of successful content marketing](https://pitchmaps.com/four-lessons-successful-content-marketing/)
- [The 5-Point Pitch: A simple way to create a stronger sales message](https://pitchmaps.com/5-point-pitch-create-stronger-sales-message/)
- [Don’t let your prospects go online without you](https://pitchmaps.com/dont-let-prospects-online-without-you/)
- [Humans. Chimps. And the B2B content marketer’s secret weapon.](https://pitchmaps.com/b2b-content-marketers-secret-weapon/)
- [A sales leader’s cheat sheet for creating an instant one-sheet](https://pitchmaps.com/sales-leader-creating-one-sheet/)
- [Three facts you must face before you can simplify your sales message](https://pitchmaps.com/simplify-your-sales-message/)
- [Draw to a close (Part 2): Three keys to creating a sketch that sells](https://pitchmaps.com/creating-a-sketch-that-sells/)
- [How to sell big, costly, disruptive solutions. And root canals.](https://pitchmaps.com/how-to-sell-costly-solutions/)
- [Three reasons why cause is king in B2B content marketing](https://pitchmaps.com/cause-in-b2b-content-marketing/)
- [I think we just discovered a new sales channel. It's called paper.](https://pitchmaps.com/new-sales-channel-called-paper/)
- [Five things that happen when marketers tell the truth](https://pitchmaps.com/when-marketers-tell-the-truth/)
- [Draw to a close (Part 1): Winning business on the whiteboard](https://pitchmaps.com/winning-business-on-whiteboard/)
- [Why 86% of value propositions don't work](https://pitchmaps.com/why-most-value-propositions-dont-work/)