Friday Find #4:
You only get one brain
We ran headfirst into this message at the bike shop, and it stopped us in our tracks …
This poster could’ve just said, “We make quality bike helmets.” But people tend to shrug off a “look at my product” message. There’s no emotion in it. And nothing to make your buyers stop and think. The takeaway? Don’t just talk about what you do – talk about why it really matters.
Friday Find #3:
The ultimate food truck
We saw this massive message parked at a shopping center in the ’burbs and fell in love …
The truck could’ve just said, “Papa Johns Pizza.” But instead, someone seized the opportunity to turn a perceived negative (“we’re a giant corporate brand – not a cool local artisan”) into a fun positive. The takeaway? A little humor and self-awareness can make your brand more likable.
Friday Find #2:
Tap your heels together three times
We saw this message out the window of our Uber in a city far from home …
The billboard could’ve just said, “Chrome is the world’s #1 browser.” But that wouldn’t give you warm feelings. So, the wizards who wrote this message tucked their great big claim of technological superiority inside a humble, well-loved idiom. The takeaway? If you’re really going to connect with people, you need to show your human side.
Friday Find #1:
Be nice to the umpires
We found this message on a Little League fence a few miles north of the Atlanta Braves baseball stadium and couldn’t help but smile …
This notice could’ve just said, “Please be courteous to players and umpires.” But you expect it to say that. And expected messages get ignored. The takeaway? If your customers act like they’ve heard it all before, it’s because they have. So, you’ve got to reframe your message in a way that catches them by surprise.
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